USG Boral Concludes Nationwide EasyFinish™ Launches with the Southern & Northern Regions Launches.

USG Boral held the Southern EasyFinish™ launch at Horizon Hills Golf & Country Club, Johor Bahru on 16 October 2018. This event served as another important achievement for the company, as this was the first time USG Boral Malaysia officially organised an event in the Southern region of the country.  The Southern EasyFinish™ launch event was attended by the key players in the construction industry in the Southern region including developers, contractors, distributors and other key constituents.

On the other hand, the Northern EasyFinish™ launch event was held at Straits Quay Event Hall, Penang on 16 November 2018.  It had a strong turnout, comprising mainly of architects, developers, main-con, cement plasterers and distributors. The event was a remarkable success. 

To further highlight EasyFinish™ efficiency and fast track installation, a friendly competition was held in both these events, pitting the EasyFinish™ system against a conventional cement plaster system.  The EasyFinish™ team eventually finished at least 4 times faster than its competitors; the outcome proved to the attendees that the EasyFinish™ system were more efficient than the other conventional plastering method used in the industry today. 

Moreover, these 2 events also featured several EasyFinish™ booths which showcased 3 main EasyFInish™ systems – the EasyFinish™ Solid, EasyFinish™ Bond and EasyFinish™ Frame as well as complementary accessories and tools, namely the EasyScoop™ and EasyTrowel™. The booths not only enabled participants to access the full range of EasyFinish™ systems, but also all the installation detailing that could be made including window and door detailing, skirting hanging fixtures and fittings, etc. The participants also praised that the booths were well-designed.

Through these launches, USG Boral Malaysia also managed to solidify its position as a market leader in drywall and ceiling systems which provides reliable and top-grade construction solutions.